Alizeh Shah is a rising star in Pakistan’s entertainment industry. Alizeh recently became center of attention for her Korean looks. Known for her roles in hit dramas like Ehd e Wafa, Shah has a significant social media presence. She often shares various aspects of her life including her fashion choices. Her recent transformation inspired by Korean beauty standards has sparked a mixed reaction among fans.
Alizeh Shah Korean Makeup Look
Alizeh Shah’s Transformation Sparks Debate
Hallyu wave is a term coined to describe global popularity of South Korea’s cultural economy exporting pop music, TV dramas and movies. Hallyu wave has undeniably swept across the globe by leaving a profound impact on various cultures and industries. Pakistan is known for its rich cultural tapestry and has not remained untouched by this phenomenon. Youth in particular have embraced Korean pop bands like BTS and Black Pink, resonating with music and vibrant storytelling of Korean dramas.
Some admirers praise her for embracing a new culture and experimenting with her style while others express concern. Fans commented that she is losing her originality by emulating the likes of Lisa from Black Pink.
Korean Beauty Standards
Korean beauty standards have made their way into Pakistan by offering a fresh perspective on aesthetics after years of Bollywood and Hollywood’s influence. These standards are characterized by features such as a small face, pale skin and large eyes. These features promote a youthful and innocent look. Korean trend has been adopted by many including Pakistani celebrities who find inspiration in it.
Do you think global beauty standards are enriching or eroding cultural identities? How do you perceive integration of different cultural elements into one’s style?