Celebrity fashion ventures often capture public attention, but few demonstrate the authentic cultural elegance seen in Alyana – the exclusive clothing brand recently launched by celebrated actress Sarah Khan. Named after her daughter, this collection showcases Pakistan’s rich textile heritage while offering contemporary silhouettes that appeal to the modern woman.
The Vision Behind Alyana
Sarah Khan’s transition from screen icon to fashion entrepreneur marks a significant milestone in her career. By naming the brand after her daughter, she infuses personal meaning into each creation. Alyana specializes in traditional Pakistani ensembles with a modern twist, focusing on premium craftsmanship and attention to detail that distinguishes luxury eastern wear.
Embroidered Excellence: The Signature Collection
The brand’s embroidered unstitched collection stands as the cornerstone of Alyana’s offerings, featuring intricate handwork techniques passed down through generations.
Timeless Black Elegance
The black 3-piece ensemble (SKU: 3PC-UNS-EMBROIDERED-BLACK) perfectly captures sophisticated eastern formal wear. Priced at Rs.15,499.00, this outfit features meticulous embroidery on both front and back panels, complemented by an embroidered border.
The addition of organza sleeve borders elevates the design, while the embroidered organza dupatta provides an ethereal finish. Paired with a cambric printed trouser, this ensemble offers versatility for special occasions.
Regal White Grace
For those seeking bridal or formal event options, the white embroidered ensemble (SKU: 3PC-UNS-EMBROIDERED-WHITE) offers unparalleled elegance at Rs.19,950.00.
Its intricate front embroidery showcases exemplary craftsmanship, while the sleeves and organza dupatta feature delicate cutwork and baroque-inspired embroidered motifs that add dimensional texture to the overall look.
Sunshine Yellow Freshness
The pastel yellow ensemble (SKU: 3PC-UNS-EMBROIDERED-YELLOW) priced at Rs.15,445.00 incorporates traditional Kashmiri Tanka embroidery with delicate floral patterns, perfect for daytime functions.
The organza dupatta with its laser-cut border brings contemporary sophistication to this otherwise traditional outfit.
Bold Red Statement
Making a powerful fashion statement, the red ensemble (SKU: 3PC-UNS-EMBROIDERED-RED) features paisley-themed embroidery that tells a cultural story through its design.
Available at Rs.11,999.00, this festive option combines a printed and embroidered organza dupatta with a plain cambric trouser for balanced sophistication.
Exotic Orange Luxury
The most premium offering in the embroidered collection is the orange 3-piece ensemble (SKU: 3PC-UNS-EMBROIDERED-ORANGE) at Rs.19,999.00.
What sets this outfit apart is its tropical-themed design featuring 3D thread embroidery that creates remarkable depth and texture. The heavily embroidered organza dupatta further enhances the luxury quotient of this ensemble.
Printed Perfection: Affordable Luxury
Alyana also offers more accessible options through its printed collection, maintaining quality while providing everyday wear choices.
Artistic Lilac Fusion
The lilac printed ensemble (SKU: 3PC-UNS-PRINTED-LILAC) draws inspiration from Islamic motifs, creating a unique fusion of tradition and modernity at an accessible price of Rs.6,450.00.
The luxurious printed silk dupatta paired with a dyed plain trouser makes this a versatile option for both casual and semi-formal settings.
Effortless Blue Chic
For everyday elegance, the blue printed ensemble (SKU: 3PC-UNS-PRINTED-BLUE) at Rs.6,495.00 offers the perfect balance of style and comfort.
The printed shirt combined with a flowing chiffon dupatta and matching printed cambric trouser creates a coordinated look that requires minimal styling effort.
Vibrant Multi-Colored Lawn
Completing the printed collection is the multi-colored lawn ensemble (SKU: 3PC-UNS-PRINTED-MULTI) priced at Rs.6,495.00.
This breezy three-piece set features detailed printing techniques across all components – shirt, chiffon dupatta, and cambric trouser – making it an ideal choice for summer wear.
Why Alyana Stands Out in Pakistan’s Fashion Landscape
What distinguishes Alyana from other celebrity fashion ventures is its commitment to authentic Pakistani craftsmanship. Each ensemble, whether embroidered or printed, reflects cultural heritage while accommodating contemporary styling preferences. The unstitched format allows customers to customize fits according to personal requirements – a thoughtful consideration for diverse body types.
The brand’s focus on quality textiles is evident across price points, with premium fabrics like organza, silk, lawn, and cambric featured throughout the collection. Even the more affordable printed ensembles maintain fabric integrity that promises longevity beyond fast fashion alternatives.
The Future of Alyana
As Sarah Khan’s fashion venture gains momentum, fashion enthusiasts anticipate seasonal collections that might expand into stitched options, western fusion wear, or exclusive bridal collections. The current lineup successfully establishes Alyana as a luxury Pakistani fashion brand with potential for international appeal, particularly among South Asian diaspora seeking authentic traditional wear.
For those looking to invest in timeless Pakistani ensembles that balance tradition with contemporary elegance, Alyana offers thoughtfully designed options across various price points. Sarah Khan’s personal involvement in the creative direction ensures that each piece reflects the cultural richness and artistic heritage that makes Pakistani fashion truly exceptional.