Karachi:- Philanthropist and social entrepreneur Ayesha Chundrigar has launched a range of eco-friendly luxury handmade pet products that won 1st place at the largest pet product trade show in Las Vegas, America.
Ayesha Chundrigar launched eco-friendly handmade pet products
The first phase of the product range includes leashes and toys for dogs that have now been recognized internationally as being an award-winning products! The TRIO business model is about creating a chain of sustainability and kindness. The products are made from recycled materials, and the supply chain empowers impoverished communities. At the same time, 50% of the profits will go towards funding Pakistan’s largest animal rescue operation – The Ayesha Chundrigar Foundation (ACF).
Each leash and toy comprises 85% of waste material from our oceans. This is the fish net that ends up trapping and killing marine life. These nets are made of plastic and do not decompose. About 250 grams of the fish net are used in each product. TRIO employs local fishermen to extract these fish nets. Women from impoverished areas produce the products. Many of them are the primary breadwinners for their families. In 2018, ACF won the WWF Green Innovation Challenge with this creation that has proven to be a big success locally and internationally. The products first appeared at the Animal Care Expo in April 2022 in Orlando, Florida.
The award-winning products are now available for purchase in Pakistan and USA via their website https://www.madebytrio.com/purchase. The dog leashes and toys are also available for bulk orders for stores to resell in all countries. All products are customized according to the buyer.
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