The clothes of Pakistani brand ‘Rastah’ will be exhibited in London Fashion Week, the world’s biggest event on February 17 this month. ‘Rastah’ is a home-grown brand that highlights South Asian culture and heritage through its everyday wear, designing women’s and men’s wear.
Pakistani brand Rastah to feature in London Fashion Week
Being a part of the world’s biggest fashion week and being included in the official schedule is a huge and unique achievement for a Pakistani brand. The quality of the Pakistani brand Rastah reflects its vision.
Zain Ahmad, creative director of Pakistani brand Rastah, says, “We have been thinking about a collection like ‘Rastah’ for a long time to go to London Fashion Week. We had to pay a hefty fee to participate but luckily they liked our collection so much that they gave us a discount.
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He further said that in terms of craft, the fabric work has been done very meticulously, 80% of the collection has been hand-embroidered. He said, ‘In our dresses you will see dabka, zari, gota, stone and bead work, we always do hand printing in our collection.
The Pakistani brand’s new collection will be showcased at London Fashion Week on February 17, with a public launch on February 21. London Fashion Week is held twice a year and showcases over 250 designers from around the world.
The brand was also donned by Academy Award-winning British actor Riz Ahmed, who has also starred in Disney’s Miss Marvel series, and Bollywood actors Karan Johar and Anil Kapoor were also seen wearing the Rastah.
If we talk about Pakistan, Shahryar Manoor, Asim Azhar and Hasan Rahim chose Rasta brand clothes. Rastah was featured in Well-known international magazines Vogue and Forbes.
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