Winter fashion reaches new heights of elegance with the latest Pashmina collection by renowned designer Asim Jofa. This stunning assemblage combines traditional craftsmanship with modern design sensibilities, offering fashion enthusiasts a perfect blend of warmth and style.
The Art of Pashmina: A Heritage of Excellence
Pashmina, known as the “soft gold of textiles,” has been cherished for centuries for its exceptional warmth and incredibly soft texture. These premium winter garments are crafted from the finest Kashmir wool, sourced from high-altitude mountain goats. The delicate fibers are expertly woven and embellished to create pieces that exemplify luxury fashion.
Collection Highlights: Where Tradition Meets Contemporary Design
Ivory Elegance (AJKI-08)
The collection’s signature piece features an ivory ensemble that captures winter’s serene beauty. The masterfully embroidered shirt showcases:
- Intricate threadwork in cherry red, pink, and green
- Delicate light gold sequin accents
- All-over embroidered shawl with distinctive pallu borders
- Perfect for formal winter occasions
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Earth-Toned Sophistication (AJKI-09)
Drawing inspiration from nature’s winter palette, this brown ensemble presents:
- Coral, green, and beige threadwork
- Floral motifs creating a rich tapestry
- Diagonal embroidery pattern on the shawl
- Ideal for day events and social gatherings
Vibrant Winter Symphony (AJKI-04)
This mustard and peacock green combination brings together:
- Drop corner style heavy embroidery
- Multi-colored threadwork including maroon, pink, and rust
- Botanical influences in the design
- Perfect for festive winter celebrations
Midnight Splendor (AJKI-06)
The black ensemble represents the collection’s dramatic side with:
- Multicolored threadwork and zari details
- Sparkling sequin embellishments
- Emerald green shawl with cultural motifs
- Ideal for evening functions
Quality and Craftsmanship
Each piece in the collection is:
- Unstitched for customized fitting
- Includes 3 pieces (shirt, bottom, and shawl)
- Features premium quality fabric
- Showcases detailed hand embroidery
Investment in Elegance
The collection offers various price points:
- AJKI-08: Rs. 11,950/-
- AJKI-09: Rs. 12,650/-
- AJKI-04: Rs. 13,250/-
- AJKI-06: Rs. 12,450/-
Care and Maintenance
To preserve your Pashmina’s beauty:
- Dry clean only
- Store in a cool, dry place
- Avoid direct sunlight
- Handle embroidered areas with care
Why Choose Asim Jofa Pashmina?
- Expert Craftsmanship: Each piece reflects years of textile expertise
- Unique Designs: Exclusive patterns not found elsewhere
- Premium Materials: Highest quality Pashmina wool
- Versatility: Suitable for various occasions
- Timeless Appeal: Classic designs that never go out of style
Where to Find the Collection
The complete collection is available Online at asimjofa.com and you can also follow Asim Jofa Instagram page.
Pashmina Winter Collection Video
Campaign Ambassador: Hania Aamir
The collection’s stunning visual narrative comes to life through the charismatic presence of Hania Aamir, one of Pakistan’s most celebrated young actresses. Known for her roles in hit dramas like Mere Humsafar and Ishqiya, Hania brings her signature grace and contemporary appeal to the Pashmina campaign. Her natural elegance and vibrant personality perfectly complement the collection’s blend of traditional craftsmanship and modern aesthetics. With over 9 million Instagram followers, Hania’s influence in fashion and entertainment makes her an ideal choice to represent this luxurious collection. Her authentic style resonates with both younger and mature audiences, bridging the gap between classic luxury and contemporary fashion sensibilities.
Note: Prices and availability subject to change. Please check the official website for current information.